Swiss luxury watch manufacturer Franck Muller, in collaboration with the luxury travel retailer DFS Group, unveiled the curtain of the “Time To Go CRAZY” exhibition at Advocacy Zone, T Galleria by DFS, Shoppes at Four Seasons, Macau. The exhibition runs the gamut of the boundless creativity of Franck Muller “Crazy Hours” collection and the brand’s exquisite craftsmanship, leading guests to dig and delve deeper into Franck Muller’s wonderland.
Two latest masterpieces will be showcased at “Time To Go CRAZY” Exhibition: Crazy Hours II Asia Exclusive and Vanguard Crazy Hours Asia Exclusive, giving full prominence to the brand’s taste for exceptional refinement and fine watchmaking. First launched in 2003, the “Crazy Hours” complication collection has been highly sought after by watch aficionados for its iconoclastic originality. The numerals on the dial are displayed in a non-sequential manner, whose hour hand jumps to the next correct numeral every 60 minutes, while the minute hand revolves round the dial in a traditional 60-minute cycle, in which a distinctive order fits seamlessly into madness, thereby highlighting the inscrutability of the abstract art of time. For the first time in 2019, Franck Muller equipped the collection with the Vanguard watch case, reinterpreting its unrestrainedly exuberant style and adding more luster to the legend wristwatch.
The exhibition area fully demonstrates the brand’s unique brand ethos and the ingenuity of the theme “Time To Go CRAZY”. The selfie stations located at both ends feature delicate details of the “Crazy Hours”, coupled with the colorful balls inspired by the color palette of the collection, which provides guests with an excellent interactive photo shooting backdrop thanks to the brand’s iconic Arabic numerals and dazzlingly bright color blending, thus conveying the aesthetics of time art.
The exhibition per se also embodies interaction and sharing, with the shooting props inspired by classic Franck Muller elements, allowing visitors to hold the props to interact by taking absolute delight in shooting and sharing with their friends the dreamy colors and avant-garde style of the brand.
Franck Muller cordially invites you to experience first-hand the novel boldness and elegance of the “Crazy Hours” collection and embark upon a mind-blowing journey of “Time To Go CRAZY”.
Exhibition Period：1 January to 31 March, 2021
Venue：Advocacy Zone, T Galleria by DFS, Shoppes at Four Seasons, Macau